Through our Center for Research in Business Strategy (Stratworth CRiBS) we bring together strategy scholars and corporate R&D teams to initiate ad conduct rigorous and relevant cutting-edge strategy research that advances extant strategy literature, is relevant to practice and fosters research collaborations between academics & practice originating strategy research and development teams. On the other hand, through a collaborative effort between our faculty and corporate partners at our Strategy Labs, we initiate and facilitate the co-creation, co-design, and discovery of bespoke strategies, strategy insights and strategy solutions.